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Alex Wills

8822 Alcott St Apt. 7, Los Angeles, CA 90035

(407) 970-7938 / /



6/10 – Present   CARLEY’S CLEAR & SMOOTH, Marketing Manager                                                                                             Orlando, FL

  • Used customer-driven brand building efforts to become the highest rated and 2nd most popular product line in targeted online review communities
  • Developed email marketing campaign with over 4,000 subscribers at an over 12% click rate
  • Wrote and developed a company skincare blog that attracts over 4,000 subscribers a month
  • Developed each social media channel as well as input into new products to satisfy niche communities
  • Strategized on successful sales promotions and channels such as the inclusion Amazon ecommerce

10/12 – 12/12    TOTAL BEAUTY MEDIA, Digital Marketing Associate                                                                               Santa Monica, CA

  • Coded and designed email campaigns that went out to TotalBeauty’s subscriber base to drive sales as well as working with A/B subject line testing and revenue tracking
  • Developed marketing plans for increasing Facebook engagement, integrating email with social media and on the creation of a ModernMan newsletter
  • Worked with B2B social to increase traffic to LinkedIn page and increase TotalBeauty’s brand authority

08/12 – 1/13       NAPLETON CHRYSLER/JEEP/DODGE, Social Media Consultant                                                              Orlando, FL

  • Developed social media community to reach over 1,400 customers a week
  • Created each promotion and created the visual and written content to match in each campaign

1/12 – 5/12          AUSTRALIAN TRADE COMMISSION, Marketing Assistant                                                                     Washington, DC

  • Developed and designed an infograph used to demonstrate the benefits of going to Australia to study
  • Doubled blog traffic by 120% using creative content development and social integration
  • Coordinated Australian Embassy events including collateral designs and event execution

6/10 – 8/10          JACK NADEL INTERNATIONAL, Account Coordinator                                                                                Culver City, CA

  • Utilized market research to develop products and campaign pitches for brands such as Incubus
  • Pitched over ten promotional product campaigns that lead to over $2,000 in net profit per campaign
  • Developed own client base such as student housing events and a house music concert
  • Managed top account at agency and assisted in landing one of the largest contracts in agency history through continued product brainstorming and dedicated account support

5/08 – 8/08          MEDCENTRIC, Account Coordinator                                                                                                          Redondo Beach, CA

  • Utilized LinkedIn and various other social networking resources to create a new client database for Account Executives to utilize
  • Integrated charts and files with Bullhorn’s database to create an easier to reference database


12/2011                 University of Florida                                                                                                                                                              Gainesville, FL

Bachelor of Science, Warrington College of Business, Marketing

  • GPA: 3.15
  • University of Florida Track & Field Athletic Scholarship Recipient (2007-2010)
  • Southeastern Conference Academic Honor Roll (2007-2010)
  • Marketing Director of Alpha Kappa Psi Professional Fraternity (2010-2011)

06/2009                 Study Abroad: St. Petersburg College                                                                                                                         Glasgow, UK



2012                        RENE PLASENCIA FOR FLORIDA HOUSE 49, Volunteer

  • Strategized social media to bring over 60 volunteers a week for campaigning

2010 – 2011       ALPHA KAPPA PSI PROFESSIONAL FRATERNITY, Marketing Director  

  • Personalized the marketing strategy to triple previous years recruitment numbers to 101 new members

2007 – 2010       UNIVERSITY OF FLORIDA TRACK & FIELD / CROSS COUNTRY, Student-Athlete

  • Athletic scholarship recipient for the National Championship Track & Field team



  • Design/Editing: Adobe Photoshop (Advanced), Premiere, Dreamweaver and Final Cut Pro X
  • Technical skills: HTML (Basic), Omniture, Google Analytics, CMS, Microsoft Word/Excel
  • Email marketing: MailChimp (Advanced), MobileStorm (Advanced) and Constant Contact
  • Sales and customer service experience in freelancing, client relations and order fulfillments

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