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JNI Promotional Products

JNI Promotional Products

Virtual spec art for the band Paramore.

The record companies provided us with designs to create effective promotional products for the band Paramore’s upcoming contest. The entire process can be explained below:

  1. Segmentation – using album/concert sales for them and similar bands we determined a primarily young and female base that desired clothing and accessories
  2. Target market –with the demographic and purchase behavior of fans, we focused on hat types, accessories, and “ironic toys”
  3. Design – we worked with vendors and our own marketing research to choose the best color/art placement to the chosen products
  4. Price – several of our preferred vendors specialized in target products so we negotiated with them over the stitching and artwork prices
  5. Pitch – the final presentation was presented to the band and Warner reps; they purchased 1,000 of the hats, a wind-up toy among other items

Other projects include Incubus (below), Avon, Linkin Park, Cody Simpson and more!

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