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Napleton Chrysler/Jeep/Dodge Facebook Page

  • Napleton Chrysler/Jeep/Dodge Facebook Page
  • Napleton Chrysler/Jeep/Dodge Facebook Page

Developed and managed the Facebook page for Napleton’s Kissimmee and Clermont locations using profile/timeline design, page acquisition, content development and creation of Facebook promotions. Many promotions are spruced up with Photoshop to attract more viewers. These are usually simple and get right to the point with unneeded details. More information is usually provided in the post.

All social content was designed and edited by me.

As of August 1st this page has increased from an engagement of ~10 people to ~1,080 in the first month alone.

Final Report (August 1st 2012 – January 1st 2013)
Likes: 243 (+211 from when we started)
Friends of Fans: 80,338 (+67,453 from when we started)
Average Monthly Engaged Users (Number of people that have interacted with Napleton):
July: 4
August: 53
September: 134
October: 84
November: 133
December: 120

Average Monthly Reach (Number of people that have seen posts from Napleton):
July: 173
August: 1069
September: 2340
October: 1160
November: 1101
December: 963

Average Monthly Impressions (Number of people that have seen anything associated  Napleton):
July: 774
August: 5085
September: 13718
October: 9463
November: 9957
December: 9640

Overall the Napleton brand reached a large audience of thousands of fans and friends of fans on Facebook. On a daily basis we were reaching more than 200 local people that had the opportunity to not only engage with the brand online but be reminded about promotions at the Napleton dealerships.

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