Re-hauled the Jenny Karl Hair & Makeup Agency brand through social media by focusing on visual heavy content on Facebook, Tumblr and more to increase the brand presence and bring in new clients.
Changed the way posts are made so instead of embedded link posts, they are direct photos and video to the page. Engagement immediately increased with this visual-heavy content overhaul and through engaging the audience (such as tagging others) and checking into events and locations. Engagement immediately jumped and increased click-throughs to website. From there I increased the content quality; linked each social network to Facebook; merged pages; and outreached with current and potential clients. Number of likes has doubled from to over 600 in just three months and the reach increased by up to 5000% (!) through no Facebook advertising and solely targeted marketing.
Re-targeting content on YouTube towards the beauty tips segment of viewers so we can target potential new clients. Through niche makeup videos, we have gotten several dozens inquiries about services and increased Jenny Karl Hair and Makeup results on Google. These videos also rank high in their respective makeup categories.
Increased subscribers of Tumblr account by over 120% over three months by increasing quality of content and copy leading to increase in click throughs to Jenny’s website.
Cleaned up client’s follow lists to simplify follow contacts and keep it professional; Increased click-throughs to website (where sales are made) through linking in new posts and increasing content quality; Targeting new users in strategic makeup market; Link each network
While the social networks all had a massive increases in followers/likes, the real value has been in touching base with former clients to continue reminding them of the service that Jenny Karl Agency provides. This means more people have wanted to work with the agency, more people stay in touch with the agency and our brand is in more areas online. The people that were targeted were event holders and influencers and that is exactly what this campaign has succeeded in.
“Alex did an amazing job on my social media pages for my agency. He built up the pages to make them more attractive to my makeup clients and got TONS of attention towards my agency girls. My glam squad began getting inquiries into our services more than ever!” -Jenny Karl, Founder & CEO of Jenny Karl Hair & Makeup Agency