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College Case Study for Ford Fiesta

College Case Study for Ford Fiesta

For a case study about the Ford Fiesta in a Marketing Management class, I created a campaign for the Ford Fiesta.

The Ford Fiesta was both a high MPG car (41 mpg) as well as a formidably priced vehicle. My job was to market this vehicle to the 16-24 year old demographic. I chose to focus on the “Spring Breaker” crowd. This meant the college student that wanted to drive to a destination in affordable fashion in a 4 door vehicle.

This commercial meant to bring buzz to the safety aspects of the Ford Fiesta. To be completely blunt about the benefits of owning the car without shamelessly plugging away exaggerated expressions about the car.

This project required:

  • Comprehensive marketing plan analysis
  • Billboard design mocks
  • Facebook and more social media apps

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