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CEN Kids (Children’s Entertainment Network) Social Media and Brand Buzz
CEN Kids (Children’s Entertainment Network) is a new online entertainment network for kids between the ages of 8-16 that are interested in Hollywood and the “Young Hollywood” scene. The CENKids.com website is the landing page and the YouTube channel is where the videos are hosted. I am managing the social media channels and many of the marketing aspects including brand direction, UX and investor outreach/PR.
Using the target demographic of kids, I wanted to create a good buzz through a few networks on Facebook/Instagram/Twitter/YouTube and build from there to Tumblr, Vine and more new networks that kids use. My most important job is getting clicks to the website and through that YouTube engagement was crucial.
YouTube – Re-upped the content videos to promote out. This includes adding/modifying tags, adding effective thumbnails, call-out messages, adding descriptions and promoting out channel via social media channels and YouTube ads. Subscribers have doubled and viewership has increased from 65,000 to over 100,000 over a period of six weeks.
Facebook/Twitter/Tumblr – Target Facebook ads out to fans of some of the celebrities (such as Disney XD stars Geno Segers) of our most popular videos and feature those descriptions as ads to build that initial brand buzz. Use the pages to promote out the video content and to engage with audiences on topics related to kids. Follower counts have steadily increased and are now reaching over 3,000 people a month in just six weeks since creating page.
Instagram – Engage with new kids and connect with influence leaders that we use in videos. Build the brand buzz here. Reach out to Instagram power users as potential sponsors. A “popularity value” of over 53/100 and over 1,000 total photo likes in just six weeks.
Since improving the YouTube videos (one by one), the videos featured with updates and promoted out have received a jump in viewership in the thousands. Average views/day to the page have increased from about 300 to over 800/day and click-throughs to the website have increased.