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Implemented and now manage a customer email list of over 5,000. Open rate has hovered around 30% which is favorable over the industry rate of 18%. Click rates have increased over the life of the campaign as more interesting content is created from 9-15% (depending on the content’s goal). This campaign has attracted considerable attention from dedicated customers and averages 30-40 sales per newsletter with conversion rates at over 4% once on the website.
Copywriting, design and coding
All newsletters are designed by me using Adobe Photoshop and Illustrator CS5. Using HTML, I modify the templates used to create a new newsletter and make sure the information is input on the backend. All copy is written by me and linked to the store. Copy is tested per newsletter.
Deployment and analytics tracking
Using MailChimp, I create the newsletter and manage the email list. I also use A/B subject line testing to gather data on which messages are best to use and make decisions based on this data.