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Increased customer engagement by encouraging customers to rate the products on sources such as Acne.org.
Acne.org is a popular channel to review acne and skin care products. This is where we had an opportunity for active Clear and Smooth customers to publicize their rave reviews. Sales jumped after a surge in reviews on this website and our community of rave fans grew. Eventually the rave reviews met with skepticism (over the ecstatic nature of the reviews) and we were accused of faking reviews. This is when I launched the Youtube channel for customers to give video reviews and put a face on these anonymous reviews.
Email signature features a link to Acne.org page
Social media and email marketing outreach for publication of current reviews (and to encourage new ones)
Personalized approach by asking particularly happy customers to review (if they like the product)
Carley’s Clear & Smooth is now one of the most popular and highest rated product lines on this website (as of December 2012, the second highest rated!)