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AKPsi Market Strategy and Flyer Designs

AKPsi Market Strategy and Flyer Designs

Flyer I designed for the Fall 2011 Pledge Class to recruit new members to Alpha Kappa Psi Professional Fraternity.

As Marketing Director I had complete leeway to develop the AKPsi brand. This meant attracting more members from the previous semester’s 30-40 new members. My goal as new Marketing Director was to double that number. Combined with a more personalized marketing approach, better flyering (design as well as flyer sales approach) and a follow-up process at the events I set up, we grew that number to over 100! The number of new students joining had to be capped at 101 and I no longer could market to leads expressing interest.

How Would You Like to Have Multiple Job Offers?

In 2011, less than a quarter of grads found a job with their degree. How can your dream career become a reality? With AKPsi, you create a path to a more professional you. This same path led recent graduates to Google, Proctor & Gamble, Bank of America, Capital One, Amazon, Wells Fargo, Siemens, among more! What better way to expand your network than with peers sharing your goals and the alumni that have achieved them?”

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