Instagram is a photo sharing app that lets you customize photos with filters to “enhance” images. It gets to the nitty gritty of what made social networks like Facebook so fun – sharing without making you hate your friends over their first world problems. Instagram seamlessly connects to your Facebook fan pages. That makes this a valuable network to integrate into any social media marketing plan. An Instagram feed can even be created for your blog or website so customers can see awesome content made by you. About 40% of top brands today use Instagram – and this is growing!
Here’s an example of how I got a car dealership on Instagram. You can be creative with what type of companies you recommend create an Instagram account:
At Napleton Central Florida Chrysler/Jeep/Dodge/Ram the goal is to create a place where customers can come to for interesting content and share their favorite photos of what may be their first cars. Here are some things that can be shared on Instagram:
- Customers that just purchased a new or used car
- New cars on the showroom floors
- Salesperson of the month/year
- Technicians at work on your cars
- New promotions (but be careful not to be too salesy)
- Giant inflatable gorilla?
Setting up the Instagram page
Direct a designated employee to download the Instagram app to their smartphone. Add a profile picture – Business logo, user/employee photo, a car photo.
Connect with others
Follow related accounts such as “jeepofficial”, “jeepwranglerpage”, “dodge_challenger” to get a feel for business pages in the industry.
Follow any employees that also have Instagram. Over 80 million people use Instagram so you’re bound to have employees using the app. Actively connecting with your employees is the first step in the goal of connecting with your community and customers.
Be careful. Leave the filters to the photographer’s discretion – Just avoid any filter that makes your photo look like your parents snapped it 30 years ago. I’m trying to promote Chryslers here, not Ford Pintos. Choose the best one for the look you’re trying to get. If it’s another customer be sure you have their permission!Here are some of my personal favorites:
- Normal (so brave)
- X-Pro II
Here are some to avoid:
- Toaster – Imagine looking at the sun… The next thing you see will look like this
- Inkwell – Turns a nice picture into an early 90’s grunge music video
- 1977 – Makes any picture look like your parents took it… When they were our age
Share the photo to Facebook, Twitter or any other service. Tag every photo a short, convenient hashtag that is easy to find such as #NapletonOrlando. If these are customer photos then tag their Instagram user name (@username). Download an Instagram Feed for your Facebook page.
No customer is quite as happy as the moment those car keys land in the palm of their hands. By capturing these happy customers you are connecting with them. Whenever they see that photo on Facebook or Instagram (with their permission of course) they’ll always remember that experience. This is just another excuse to connect with them further. Car owners want to know that their salesperson and dealership care and this reminds them of that.
Along with this, following related Instagram accounts gives you great content to feed from in the future. This satisfies your followers on your social network. That awesome Dukes of Hazzard style photo of a Dodge Charger with the lens filter? Share that out and mention the user. Instagram is fun and you should have fun using it!